Well, it’s been lightyears since I wrote on here, and it feels good to be back. I’ll write another post soon about the whole “blog transition” thing.
But right now, I just want to get to today’s topic:
Is the Chamilia charm company still in business?
Until a couple of months ago, I’d never heard of Chamilia (pronounced “kuh-MEEL-ee-uh,” kind of like chameleon).
But when I started selling vintage jewelry, I lucked into an estate auction filled with vintage charm bracelets. It rocked my world, people.
And dang, is THAT a rabbit hole of bling…! The hunt was on.
It started with Juicy Couture charms. (Omg – who knew such sweet, fun things existed!) Then Brighton. James Avery. Pandora (of course). Trollbeads. And beautiful, gorgeous Chamilia.
I’ll write about each one in turn, but this post is about Chamilia charms.
The Story of Chamilia
There’s not a ton written about the Chamilia jewelry company. But from what I can find out, here’s its story.
Chamilia began in Minneapolis in 2002, founded by designer Killian Rieder and Jeff Julkowski. Rieder had studied at the Fashion Institute of Technology in New York and spent some time working there before returning to Minnesota.
The brand took off because it offered something fresh. Chamilia made European-style (think Pandora) charm bracelets that you could customize. Their pieces included sterling-silver and Murano glass beads, leather wraps, bangles, and charms with crystal or enamel details.
Many had threaded cores, which made them compatible with other major charm brands.
Chamilia didn’t stop at bracelets. They added necklaces, earrings, rings, and themed collections. Disney was one of their best-known partnerships. They also released seasonal and charity-based lines that kept collectors coming back.
In 2013, Swarovski purchased the company. Chamilia stayed in Minneapolis and continued as its own line for a while. Swarovski refreshed the look with a hummingbird logo and new branding built around the message “Live with all your heart.”
Not much is written about Chamilia after that. After 2020, it ceased sales in North America, but there’s little online about Chamilia’s activities since then.
Today, Chamilia isn’t active in mainstream retail. You’ll mostly see their pieces on eBay, charm-bracelet groups, or vintage jewelry sites.
Collectors still love the brand because the designs were well made and because the line ended. Once something is no longer produced, it often finds a second life among people who appreciate its style and history.
Is Chamilia Still Part of Swarovski?
So what ever happened to Chamilia? An internet search led me to a site selling freshly produced, “official” Chamilia charms and claiming to be part of the Swarovski group.
Frankly, the site looked too cheap to be Swarvoski, and the product links led to Amazon. Red flags!!
On December 2, 2025, I contacted the Swarovski company directly through their website. I wanted their official statement about the Chamilia brand, as Swarovski was its last known owner. Here’s my message:
Hello! Please tell me the status of the Chamilia jewelry company, which you purchased in 2013. Are the charms still in production/sales anywhere in the world? A website claims to be part of Swarovski (https://chamilia-charms.com) and sells Chamilia-marked charms on Amazon, but I don’t believe they’re part of you. Have you sold the Chamilia brand?
Within hours, I received this response:
If you can’t read the message, here’s Swarovski’s December 2, 2025 response:
We would like to kindly confirm that the website you mentioned and the Chamilia-marked charms currently being sold online are not affiliated with Swarovski. At this time, Swarovski does not have an active relationship with the Chamilia brand, and Chamilia products are not part of our current production or sales channels worldwide.
So what does that mean?
The Swarovski company didn’t say exactly what had happened to the Chamilia brand. Or whether Chamilia charms are still in production.
What it DID say is that Swarovski is no longer associated with Chamilia and is not producing or selling those charms. At least, not as of December 2, 2025, the date of their email to me.
How to Spot Authentic Chamilia
Are you interested in buying some authentic Chamilia charms of your own? When looking at used or vintage Chamilia pieces, here are a few ways to know if they’re real:
Check for hallmark stamps. Around 2008, Chamilia started stamping their beads and bracelets. Look for marks like “C,” “Chamilia,” “CHAM,” “925,” or “Cham 925.”
Avoid items sold via unauthorized sellers. Today, almost all Chamilia is found second-hand. Be a savvy shopper and vet the seller of your jewelry. If the deal looks too good to be true, it probably is.
Inspect materials. Authentic Chamilia used sterling silver (often marked 925) and quality glass or crystal — not light alloys or cheap coatings. Be suspicious of pieces that feel too light, cheaply made, or lack hallmark stamps.
I was lucky to find an authentic Chamilia charm bracelet for sale on Facebook Marketplace at a fair price. The original owner, a nice woman named Jenna, bought the bracelet and each charm directly from the jewelry store where she worked at the time.
I can attest that the quality is beautiful. The bracelet is a shiny, slide-bangle cuff, with square stoppers engraved with the letter “C.” The charms are pretty, intricate, and polished, nicely weighted 925 silver.
Yes, I’m in the resale business. But I’m not so sure I want to sell these beauties!
With Chamilia charms no longer in production (despite a dicey website that says otherwise), maybe I’ll just hold onto mine for awhile. 🙂
